A multi-location restaurant brand was looking for ways to increase check averages and drive more repeat visits. While their pizza business was strong, they noticed stagnation in their dessert sales. Leadership wanted to uncover new opportunities that would resonate with their customer base and stand out from competitors in their market.
The team turned to Mapchise to better understand their competitive landscape and customer preferences.
Competitor Mapping & Menu Analysis
Using Mapchise’s interactive mapping feature, the brand visualized competitors within a defined trade area. They analyzed competitor menus to see which dessert categories were selling well—and more importantly, what was missing. They discovered that no nearby competitors were offering Italian ice cream (gelato/ice cream-style desserts), leaving a clear gap in the market.
Customer Data Platform
With Mapchise’s CDP, the restaurant segmented their own customer data to identify diners who had previously ordered desserts or showed interest in sweet menu items. This gave them a warm audience for their upcoming launch.
Targeted Campaigns
The marketing team launched a coordinated campaign:
Email and SMS campaigns targeted at existing dessert customers.
Paid social ads promoting the upcoming dessert release to local diners.
In-store promotions to build anticipation and trial.
The launch of Italian ice cream was a success across the board:
18% increase in average returning customer check balance within the first 60 days.
Significant boost in social engagement, with customers sharing photos and reviews of the new offering.
A surge in positive online reviews, highlighting the dessert as a memorable addition to the menu.
Direct, measurable revenue growth attributed to insights provided by Mapchise’s competitor and customer analysis tools.
By combining competitive intelligence with customer targeting, the restaurant unlocked a new revenue stream and improved brand loyalty. Instead of guessing what might work, Mapchise gave them the data to make a confident, high-impact decision.
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