A growing restaurant group wanted to improve the effectiveness of its marketing spend while also finding opportunities to increase margins. Specifically, they were looking to:
Optimize ad campaigns to reach the right customers at the right time.
Identify gaps in the market where competitor menus left opportunities.
Ensure their pricing strategy was competitive but not undervalued.
Using Mapchise’s competitor product intelligence and demographic analysis tools, the team uncovered several key insights:
By analyzing customer demographics at the product level, they saw which cohorts were most interested in which items (e.g., younger audiences favoring premium add-ons, families opting for combo deals).
This allowed them to design targeted promotions for specific customer groups instead of relying on broad discounts.
They also discovered that certain menu items were priced significantly lower at their locations compared to nearby competitors — up to 13% in some cases.
The restaurant brand leveraged Mapchise to act on these insights:
Built promotional deals tailored to high-interest cohorts, using SMS and social ads to reach both loyal customers and lookalike audiences.
Deployed targeted campaigns to bring back repeat customers while attracting new ones with similar demographics.
Adjusted their pricing strategy by raising prices up to 13% for underpriced items, aligning with competitor benchmarks without sacrificing value perception.
Within the first quarter, the restaurant group achieved:
Improved ROI on ad spend, as targeted campaigns outperformed broad marketing pushes.
Stronger customer retention, with SMS campaigns driving repeat visits among loyalty members.
A more balanced pricing strategy, increasing margins while staying competitive in the market.
This case demonstrates the power of data-driven ad optimization and competitor intelligence. Instead of discounting blindly or leaving money on the table with underpriced items, the restaurant:
Targeted the right customer cohorts with precision.
Aligned pricing with market reality, boosting AOV without alienating guests.
Leveraged competitor insights to stay ahead of the curve.
With Mapchise, they turned market and customer intelligence into profitable, actionable strategies that improved both marketing efficiency and financial performance.
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