Consumer Insights

Grow with Clarity Not Guesswork

Restaurants lose millions from poor site selection, menu mispricing, missed competitors, and blind spots in customer insights. Mapchise turns growth and marketing into data-driven certainty.

Built for Restaurants. Not Generic Tools.

Know Your Guests

Uncover who your diners are, what drives their choices, and where to find more like them.

Find Hot Markets Early

Spot untapped locations with strong demographics and lookalike customers.

Stay Ahead of Competitors

Track openings, closures, menu moves, and pricing strategies.

Why Restaurants Are Struggling to Grow​

Restaurants are facing tougher markets than ever, and growth requires more than intuition. Based on recent internal research from our data:

  • 1 in 3 closures occur in areas that are either underserved or oversaturated, showing that both weak demand and fierce competition are risky.

  • In highly saturated markets, one closure often leads to 8–9 others, a signal that without customer clarity, brands struggle to survive.

  • Even in high-traffic areas, nearly 3 in 10 closures happen because dominant competitors capture the market, proving that foot traffic alone isn’t enough to guarantee success.

The Mapchise Advantage

  • Customer Insights & Revenue Attribution
    Know who drives revenue and find their lookalikes. Gain visibility into up to 80% of your guests.
  • White Space Analysis
    Identify new markets at the product/menu level. 1 in 3 restaurant failures comes from poor site selection.
  • Competitor Analysis
    Learn from openings, closures, and failed strategies. 
  • Pricing Intelligence
    Optimize menu prices by trade area.
    Regional mispricing costs chains up to millions annually across locations.
  • Mobility Data
    Understand diner movement and demand patterns.

Demand-Driven Marketing

Fuel your growth where demand is hidden. Mapchise uncovers underserved or overlooked neighborhoods where your core customers dwell, allowing you to optimize marketing reach, activation, and expansion with pinpoint accuracy.

Mapchise Overview Market Segmentation

Get Revenue Optimization Insights in 3 Simple Steps​

1

Pick Your Market

Select cities or territories to evaluate.

2

Run Your Analysis

Mapchise scans competitors, products, pricing, and potential customer base.

3

Get Your Insights

Gain clarity to make smarter decisions that boost profitability.