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How Mapchise Helped Shah's Halal Food Expand to Over 100 Locations

Background on Shah's Halal Food

Shah’s Halal Food is a fast-growing quick-service restaurant chain specializing in high-quality halal cuisine. Originating in New York, the brand quickly gained a loyal following due to its fresh ingredients, flavorful offerings, and commitment to quality. With an established reputation in the U.S., Shah’s Halal Food has aggressively pursued expansion, focusing on both domestic growth and international markets, including the UK and Nordic countries.

Franchising has been a key component of Shah’s Halal Food’s expansion strategy, allowing aspiring entrepreneurs to invest in a well-recognized brand. However, rapid growth presents significant challenges, particularly in identifying and securing optimal locations that align with their brand and customer base.

"Mapchise has been a great mapping program to help us organize our locations, their territory protection, providing us data to analyze possible locations. The support provided has been amazing and ongoing. We continue to grow utilizing the mapping system and have our UK and Sweden teams use it as well."
Dr. Khalida Mashriqi
Franchise Director

The Challenge: Finding the Right Locations at Scale

As Shah’s Halal Food expanded to 60 locations within a year, they faced several hurdles:

  • Franchisee Support: Many new franchisees required guidance in choosing locations that would maximize foot traffic and revenue potential.
  • Site Selection Accuracy: The brand needed a data-driven approach to ensure each new site was positioned for success.
  • International Expansion Complexity: As Shah’s Halal Food moved into the UK and Nordic markets, assessing regional demographics and business conditions became even more critical.
  • Custom Solutions: The company required a platform that could not only provide location intelligence but also adapt to its specific needs and challenges in real-time.

The Mapchise Solution

To support Shah’s Halal Food in their aggressive expansion, Mapchise.com provided a tailored location intelligence solution. Our platform empowered their team with:

1. Franchisee Location Assessment

Mapchise.com enabled Shah’s Halal Food to analyze potential locations based on key factors, such as:

  • Demographics: Understanding population density, income levels, and customer behavior in a given area.
  • Competitive Analysis: Identifying nearby competitors and evaluating market saturation.
  • Traffic Patterns: Assessing pedestrian and vehicular traffic to optimize store placement.
  • Real Estate Insights: Accessing available commercial properties that fit their operational needs.


2. Data-Driven Site Selection

Through Mapchise’s advanced analytics, Shah’s Halal Food could confidently make data-backed decisions. Our insights helped them:

  • Identify high-potential areas for new store openings.
  • Evaluate multiple location options before finalizing leases.
  • Reduce risks associated with opening in low-traffic or unsuitable areas.


3. International Market Expansion

Expanding into international markets presented new challenges, including different consumer behaviors and regulatory environments. Mapchise helped by:

  • Providing localized demographic and psychographic data.
  • Offering insights into cultural preferences and dining trends in the UK and Nordic regions.
  • Assisting in identifying prime locations that align with Shah’s Halal Food’s target audience.


4. Hands-On Support & Customization

Beyond the platform’s capabilities, Mapchise worked directly with Shah’s Halal Food to ensure success. Our team:

  • Conducted one-on-one consultations to address specific needs.
  • Helped troubleshoot any issues that arose during the expansion process.
  • Provided ongoing support to refine their location selection strategy.

The Results: Rapid Expansion & Sustainable Growth

Thanks to Mapchise’s location intelligence platform and hands-on collaboration, Shah’s Halal Food achieved impressive milestones:

  • Expanded from 60 to 100+ locations in less than a year.
  • Equipped franchisees with powerful tools to make informed site selection decisions.
  • Reduced risks and increased profitability by choosing optimal locations.
  • Successfully expanded in new international markets, including the UK and Nordic countries.

Conclusion

Shah’s Halal Food’s rapid expansion showcases the power of data-driven decision-making in the franchise industry. With Mapchise as a strategic partner, the brand successfully navigated the challenges of scaling while ensuring each new location had strong market potential.

As they continue to grow, Mapchise remains committed to supporting their journey—helping them not just expand, but thrive in every new market they enter.

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